We built this because we were the ones fighting it.

We are Weston and Parker. We run a pool service company — an actual route, actual techs, actual customers calling on Saturday.

For years we ran that business on the same software most of the industry is on. It worked, mostly. But there were things we needed it to do that it would not do, and asking did not change it. So you work around it. Then you build a second system on top of it. Then one day you notice you are running your company out of three apps and a spreadsheet and you are still at the kitchen table at 9pm.

Eventually we got tired enough to build our own.

Every decision in SwimTech came from something that annoyed us on a Tuesday, not from a roadmap. We built it phone-first because that is where we are — in a truck, at a pool, not at a desk. Most software in this industry still treats mobile as the companion to the real thing.

And we still run routes. SwimTech has to work in our company before it ships to yours.

When a pool pro calls and asks for something, we build it. That is not a policy. It is what happens when the people writing the software are the people running the routes.